Daptone Records

The Altons

The Altons
summary

The Altons release Heartache in Room 14, a soulful duet album and debut for Daptone Records

MEDIA
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SITUATION

Introduce a new phase for the band

The Altons had been a band for 10 years and are ready to make their mark. Our PR team has been tasked with helping them do so.

SOLUTION

Present gorgeous duet album & develop a narrative for the LP

Utilizing our decades of experience in the media, our team worked on a multifaceted campaign that targeted not only traditional music media but also Latin, R&B, indie, and jazz outlets at both a national and regional level. We targeted freelancers with eclectic and broad-ranging tastes who could embrace the varied angles of the band’s appeal.

highlights
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WHAT THEY SAID

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results

Top tier national recognition & sold out shows across the US

Heartache in Room 14 press highlights include All of It w/ Alison Stewart, NPR Music, No Depression, FLOOD, Bandcamp, Dusted, Remezcla, and many more along with performances for the LATE SHOW w/ stephen colbert, KCRW's 'Morning Becomes Eclectic, AudioTree, and others.

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