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The Syn marketed truTV’s new series with magic, TikTok, and digital whimsy
Bringing the magic off screen and into fans’ hands
truTV tasked The Syn to ideate a campaign to bring together the magic community and draw their eyes away from illusions and towards the upcoming series featuring magicians like YouTuber Chris Ramsay.
Launching a magic show with one hashtag and hundreds of fans
Before Big Trick Energy’s launch, truTV recruited fans to form the largest online video chain of people performing a magic trick. The Syn’s campaign chased virality and embraced the show’s spirit.
Guinness World Record
CLIO Silver Award Winner
TikTok Views
Fans Participated
chat
Global fan participation, TikTok views, and a world record!
Fans were given extremely specific instructions to successfully perform the magic trick. The campaign not only beat the world record, but amassed thousands of views on TikTok under the show’s hashtag. The interactive challenge successfully encouraged fans to anticipate the May 2021 premiere.
Check out the pulse of The Syn.
Exploring creativity in motion. Capturing moments that resonate. Sharing a unique journey.
