A child prodigy breaking through to new levels
Spread the word for Bishop's 12th Project.
Bishop Nehru came to The Syndicate for publicity services in releasing Nehruvia: My Disregarded Thoughts. We were tasked with popularizing the twelfth project from the artist, already a decade into his career at age 23. A daunting mission to erase preconceived notions while also validating previous praise for a child prodigy.
Meticulously planning the album rollout.
The initial launch of the campaign in Fall 2019 was halted due to managerial disputes, so we then had to start again in Spring 2020. Our team helped spearhead the rollout plan and single selection for the project with a May 8 release.
Major Publications
Nehruvia: My Disregarded Thoughts, feels like a coming-of-age project—an album that ushers in the next phase of Nehru’s artistic development, while respectfully nodding to his already significant musical history.
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Bandcamp Distribution
Coverage & accolades from music's biggest publications.
The campaign was tremendously successful, garnering press coverage and accolades from Pitchfork, The FADER, HYPEBEAST, Consequence of Sound, Revolt and Brooklyn Vegan. NPR Music called it, “Next level… emanating from multiple eras at once in a really interesting way” and FLOOD said, "The album displays his evolution as a rapper and as a human."
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Exploring creativity in motion. Capturing moments that resonate. Sharing a unique journey.
