BODEGA released their fourth album, Our Brand Could Be Yr Life, in 2024 on Chrysalis Records.
Publicity around their new LP release
The NYC quintet had consistently received praise from indie/DIY media outlets in North America. Chrysalis brought in The Syndicate PR team to elevate the band’s visibility to a wider audience.
A PR campaign spotlighting the bands' values
Our team worked with Chrysalis on a five-month campaign leading up to the album's release, starting with a performance and interview on WNYC’s Soundcheck. The Syndicate highlighted BODEGA’s philosophy on music, consumerism, and politics, earning praise from major outlets and achieving 2M+ streams and a sell-out vinyl edition.
Streams
Live Performances
Sold Out Copies
“Whether they are looking backwards or forwards, you can rest assured that BODEGA will remain wholly themselves—but Our Brand Could Be Yr Life shows just how flexible all of that can be.”
chat
Paste Magazine
Praise from prestigious publications
Throughout the campaign, the band earned praise from NPR Music, Paste, The FADER, Stereogum, BrooklynVegan, Alternative Press, FLOOD, KCRW, WXPN, Washington City Paper, Philadelphia Inquirer, and more. In fall 2024, they'll release a deluxe edition of their album and cap the year with their biggest NYC headlining show.
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Exploring creativity in motion. Capturing moments that resonate. Sharing a unique journey.
