Guiding indie supergroup boygenius’ break into alternative radio
Introducing the trio to commercial radio with Interscope
The Syn was hired by Interscope's Alternative Radio Promotion team to ensure boygenius' single "Not Strong Enough" was a breakthrough record at the commercial alternative format.
Leveraging relationships to relay boygenius' steady growth
The Syn and Interscope’s radio teams ensured the buzz around boygenius' debut release reached alt programmers. Once they gave "Not Strong Enough" a shot on air, they saw weekly rises in airplay.
Total Audience at Alt Radio
Alternative Spins
Alternative Stations Airplay
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boygenius' first Top 10 single on alternative radio
boygenius achieved their break into commercial alternative radio with over 25,000 spins at more than 80 radio stations throughout the US. They spent more than five months climbing the chart with "Not Strong Enough" as their first top 10 single at the format, peaking at #9.
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