Universal Music Group

BRATTY

BRATTY
summary

BRATTY conquers the U.S. with her 'Es mi fiesta y si quiero hago un' EP and album 'TRES'

SITUATION

Introducing BRATTY to the United States

Universal Music Mexico tasked our PR team to introduce BRATTY to the U.S. media in late 2022 with her EP, Coachella appearance, and third LP, TRES.

SOLUTION

18-Month Strategy Elevates BRATTY's U.S. Presence with UMM

Our team worked with UMM on an 18-month rollout strategy that continuously built BRATTY’s presence in the U.S. market with a strong narrative from her Sinaloa beginnings to her growth as a songwriter and performer.

MEDIA
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highlights
6M+

Album Streams

WHAT THEY SAID

BRATTY is the shining new voice out of Mexico’s bedroom pop scene

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NYLON Magazine

results

BRATTY's Acclaimed EP & Tour Set the Stage for a Huge 2025

BRATTY's EP earned acclaim from Stereogum, Uproxx, and NYLON, and she was named a must-see at Coachella by Variety, Entertainment Weekly and others. The campaign peaked with TRES LP making Rolling Stone's 'Best of 2023' list, followed by a successful tour. The stage is now set for an even bigger 2025.

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