From College Radio to The #1 Hip Hop Station In The World with Central Cee
Increase awareness and develop an American fanbase
The Syndicate was tasked to develop a base of support for the then independent artist at radio, while growing his fan base and expanding airplay for his new music in North America.
Service music to College radio and commercial tastemakers
The Syn team distributed music from Central Cee’s debut mixtape, second full length release, and select singles to Hip Hop programmers at College radio, Non-Commercial Urban Alternative stations, and commercial Hip Hop tastemakers, including New York’s Hot 97 and Chicago’s Power 92 while seeking out promotional opportunities for the indie artists.
YouTube views on "Doja"
Billboard Hot 100
Spotify Monthly Listeners
Top 10 NACC Hip Hop Singles
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Debut radio airplay, music meetings, and new fans
The Syn got Central Cee amongst the most added Hip Hop artists at College radio and secured a Top 5 NACC Hip Hop chart placement, as well as bringing him into a music meeting with Hot 97 to play new music ahead of his debut performance in New York City, and picking up new fans across radio formats for Cench in North America before signing to a majo
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Exploring creativity in motion. Capturing moments that resonate. Sharing a unique journey.
