Coldplay's Grassroots Festival Campaign Promoting the New 'Kaleidoscope' EP
The Syn Leads Festival Campaign for Coldplay's New Music
Atlantic Records tasked The Syndicate to develop and execute an on-the-ground marketing initiative at festivals across the country. The goal was to create awareness for the release of the Kaleidoscope EP among like-minded fans.
Street Marketing Boosts 'Kaleidoscope' EP at Major Festivals
We developed and executed a street marketing campaign across three major U.S. music festivals—Bumbershoot, Lollapalooza, and Outside Lands—to promote Coldplay's Kaleidoscope EP. Over a 12-day period, we activated 50+ fans as street marketing reps, distributing branded kaleidoscopes and stickers, expanding Coldplay’s fan base.
Festival Attendees Reached
Sticker Sheets Distributed
'Kaleidoscopes' Distributed
Billboard Top Digital Chart
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Grassroots Drives Coldplay's Kaleidoscope EP Up The Charts
The Syn's street marketing campaign engaged over 925K festival attendees, distributing 16K+ branded sticker sheets and 4K+ promotional kaleidoscopes to educate fans about Coldplay's new album. As a result, Kaleidoscope EP reached #2 on the Billboard Top Digital Chart in the summer of 2017.
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