HBO

Downey's Dream Cars

diamond

Influencers

tactic

Strategy

summary

Downey's Dream Cars: Tastemakers & Influencers Steer the Spotlight

SITUATION

Increase Online Awareness and Activate Key Influencers

HBO sought influencers to boost visibility for Downey's Dream Cars, leveraging their reach to engage a younger audience. They needed creative content to highlight the show's unique appeal and invited tastemakers to the LA premiere, aiming for authentic buzz and sustained promotion throughout the season.

SOLUTION

Influencer Marketing and Host Tastemakers at LA Premiere

We activated top influencers to create engaging content that showcased Downey's Dream Cars, driving buzz and viewership among younger audiences. For the LA premiere, we curated a guest list of tastemakers, ensuring their presence amplified the event's visibility and set the tone for ongoing promotion throughout the season.

MEDIA

No items found.

highlights

60MM

Total Reach

WHAT THEY SAID

chat

results

30 Million Users Reached in Promotion of Downey's Dream Cars

We activated top TikTok influencers and managed a tastemaker guest list at the LA premiere, driving anticipation and sustained buzz for Downey's Dream Cars. This strategy effectively boosted the show's visibility and engagement.

Check out the pulse of The Syn.

Exploring creativity in motion. Capturing moments that resonate. Sharing a unique journey.