Influential independent record label Drag City hired The Syndicate on a retainer basis
Publicity around 2024 releases
The Syndicate PR team promoted new albums from Bill MacKay, The High Llamas, and the first album in 20 years from The Children’s Hour
A series of campaign driving major press
Our team worked with Drag City for eight months to promote all three releases, securing The High Llamas their most significant media exposure in two decades, including coverage in FLOOD, NPR Music, BrooklynVegan, Stereogum, Qobuz, and more. We also helped revive The Children’s Hour’s legacy, with strong support from distinguished outlets.
Press Confirmations Across All
"In the pantheon of projects lost and found, ‘Going Home’ represents the platonic ideal — a record that exists both in and outside of its time, a stolen classic returned to its rightful cult, an early spring after a winter of oblivion."
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- The Fader
Secured a range of press for all
Over the 8 months working with Drag City the team was thrilled with the results of our work on each project. Our interaction with Drag City and each of the artists was frequent throughout the campaigns, and we accomplished what we sought, and more, for each project.
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