Creating mystery through codes and numbers for DREAMERS’ new EP
Cultivating curiosity and anticipation within Los Angeles
The Syn was tasked to design and execute a creative campaign to promote the pop rock band following their new release. We used street teaming with interactive elements to best intrigue the audience.
Channelling the mystic for on-brand, thematic marketing
Targeting trendy neighborhoods, marketing reps drew eyes in bustling LA with mysterious album artwork posters, QR codes linked to music, and a dedicated number to dial for fortunetelling and teasers.
Promo Posters Distributed
Targeted Neighborhoods in LA
Day Turnaround by Street Team
chat
Pushing 'Palm Reader' into the hands and futures of the fans
Brought in as an on-the-ground extension of DREAMERS’ social media presence, The Syn brought fans to Hollywood Records’ website and the band’s EP, increased awareness of the music immediately post-release, and displayed promotional materials throughout a key target market in a relevant way.
Check out the pulse of The Syn.
Exploring creativity in motion. Capturing moments that resonate. Sharing a unique journey.
