summary
"Yer a wizard, [Chicago]."
SITUATION
Superfly wanted to bring in Harry Potter Superfans.
Superfly X wanted to ensure their Harry Potter: Magic At Play experience was a must-see for people of all ages visiting Chicago during its limited time run.
SOLUTION
Grassroots marketing to wizards and muggles alike.
Our street marketing team distributed 1000s of unique and useful promotional materials to people of all ages at Harry Potter film screenings, holiday markets, and community and pop culture events throughout Chicago.
MEDIA
No items found.
highlights
1000+
Fans Reached
10
Events Covered
WHAT THEY SAID
chat
results
A successful limited engagement from start to finish.
By working with Superfly in advance of the opening all the way through the closing weekend, our street marketing team successfully reached 1000s of Harry Potter fans, leading to increased attendance at the in-person experience.
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