The Syndicate PR team worked on Hedvig Mollestad’s most ambitious project yet.
PR for Hedvig's new double album
Maternity Beat is a career-defining double album, recorded with the 12-piece Trondheim Jazz Orchestra, known for collaborations with legends like Chick Corea and Joshua Redman. The album not only captures Hedvig’s musical evolution but also reflects deeply personal themes, exploring family dynamics and urgent social justice issues.
A publicity campaign that got personal
The guitarist blurs the lines between jazz and metal with a sound known as ‘Jazz Sabbath’ but this album was more experimental, so the team extended the reach of the campaign outside of genre-specific outlets and focused on Hedvig herself and proficiency of her craft in every musical situation.
Artists
Album
Pitchfork Review
Stars AllMusic
"This suite of pieces, performed with a 12-member ensemble, might be her greatest work to date."
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- Stereogum
Campaign led to rave reviews and bookings
The response to Maternity Beat was overwhelming, with rave reviews from Pitchfork (7.2), AllMusic (4.5-star EDITOR’s CHOICE), and Downbeat, along with accolades from Stereogum (naming it one of the best albums of the year), JAZZIZ, and a five-page feature in Premier Guitar. The campaign led to EU festival bookings and a headlining US tour.
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