Teasing tour and keeping secrets for Green Day, Fall Out Boy, and Weezer
Building Hella hype through postcards and word of mouth
Preceding the tour announcement, The Syn organized and executed a grassroots marketing campaign as a part of a secret nationwide promotion to get fans even more excited about the trio of rock bands.
Dropping hints and engaging music enthusiasts
Street marketing representatives targeted music fans at similar events across the country, telling fans that the big three would be working together but not yet revealing the Hella Mega Tour.
Branded postcards distributed
Events
Street team representatives
Day turnaround
chat
Sending love with thousands of postcards across 11 events
The Syn and 20+ marketing representatives promoted the tour over just 2 days, successfully engaging fans with thousands of branded postcards. The secret activation achieved media coverage from outlets like Alternative Press who were just as eager as attendees to hear from Green Day, FOB, and Weezer.
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