Bringing 'How To With John Wilson' to life
Getting the word out about season 2.
HBO Max approached The Syndicate to generate a captivating and unique campaign to raise awareness for Season 2 of How To with John Wilson on HBO Max.
A one of a kind screening experience.
The Syndicate ideated and produced the premiere screening event for cast, crew, press, and influencers. Additionally, we coordinated and executed 100 unique promotional mailers to tastemakers, and influencers to celebrate and promote the launch of Season 2.
Social Impressions
Growth in Instagram Following
chat
Everyone is amped for the new season!
The screening event was a huge success with cast, crew, press, and influencers filling the room to capacity. Promotional mailers proved to have a major impact for the new season as well, ultimately garnering over 9 million impressions through earned media and social postings.
Check out the pulse of The Syn.
Exploring creativity in motion. Capturing moments that resonate. Sharing a unique journey.
