Taking IFC's Alternative Content to The Mainstream of New York Comic Con
Making an Impact at NYCC With an IFC Panel and Premiere
Cable network IFC had a dedicated niche fanbase that loved alternative comedy. With the upcoming release of their comedy/horror show Stan Against Evil, IFC felt like it was time to make an impact at NYCC with a panel at the Hammerstein Ballroom. With stiff competition from other networks, the brand needed a way to get attendees in the room.
Gamify Engagement While Forming Memorable Connections
The Syndicate developed custom scratch-off tickets and tote bags that were distributed by our highly skilled street team onsite at NYCC. The scratch-offs awarded attendees with a selection of limited merchandise prizes: a signed poster or an enamel pin set. Fans had to attend the Stan Against Evil panel to secure their prize.
Panel Attendees
Materials Distributed
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A Capacity Crowd at Hammerstein Ballroom
Fans eagerly flocked to IFC's Stan Against Evil panel/premiere, clutching their scratch-offs in hand. The gamification of the marketing materials combined with our street team's expert engagement strategies proved successful, as the ballroom was filled to capacity. Following this event, The Syn became a trusted partner of IFC for years to come.
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