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Launching truTV's Latest TV Show, 'It's Personal with Amy Hoggart,' on Social Media
Establishing a Social Presence for truTV's Newest TV Show
Working as the social agency of record for truTV, The Syn was responsible for developing a social strategy, creating content, managing multiple platforms, and tracking analytics for reporting.
Crafting a Tone of Voice and Creative Direction
We developed a distinctive tone of voice and produced bespoke video and graphic content tailored for the show's social platforms. Leading up to the premiere, we shared teaser content that clearly explained the show’s premise, while still maintaining a tone of lighthearted humor. Each week we'd create clips to share as timely and relevant content.
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Total Impressions
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Capturing a broad audience and cultivating a fresh fan base
By developing a distinct tone of voice, maintaining a steady stream of captivating creative content, and strategically targeting the show's prospective audience, we achieved notable expansion across all socials. Our content reached millions of users, resulting in a surge of viewership for truTV's latest show, "It's Personal with Amy Hoggart".
Check out the pulse of The Syn.
Exploring creativity in motion. Capturing moments that resonate. Sharing a unique journey.
