summary
Supporting the release of Kacey Musgraves' 'Star-Crossed' album and its accompanying film
SITUATION
Spread the word about the new releases IRL
In collaboration with Interscope Records, The Syn amplified the release of Kacey Musgraves’ fifth studio album, 'Star-Crossed' through street & grassroots marketing initiatives.
SOLUTION
Servicing Kacey directly to fans' hometowns
The Syn built excitement around the releases by distributing promotional materials across 15 major markets in key locations such as record stores, venues, cafes, bars, restaurants and more.
MEDIA
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highlights
1,500+
Promotional Posters
450+
Locations Targeted
15
Major US Markets
WHAT THEY SAID
chat
results
Cities covered in Kacey Musgraves
The Syn was able to produce 1,500 promotional posters and distribute them in over 450 key locations to promote the release of ‘Star-Crossed’.
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