Getting eyes on hip-hop legend, Lupe Fiasco's new album 'Drogas Wave'
Physical marketing for Lupe's seventh album.
Thirty Tigers tasked The Syndicate with creating and executing a full-scale integrated marketing campaign for the upcoming release of Lupe Fiasco’s highly anticipated seventh studio album, 'Drogas Wave'.
Combining grassroots and OOH for the ultimate splash.
Create and execute a cross-platform marketing campaign that combines grassroots efforts and out-of-home media to maximize awareness for Lupe Fiasco and 'Drogas Wave' across ten markets.
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Materials Distributed
Retail/Lifestyle Locations
Wildpostings Across 6 Markets
Chalk Stencils Installed
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Major impressions for a major album across the US.
The Syn coordinated a two-fold outdoor advertising campaign which included 70+ locations of Wildpostings across 6 major markets and 50 chalk stencils installed in Chicago surrounding album release date. In addition, we deployed an extensive grassroots campaign distributing 'Drogas Wave' promo materials in retail/lifestyle stores across 4 markets.
Check out the pulse of The Syn.
Exploring creativity in motion. Capturing moments that resonate. Sharing a unique journey.
