Thirty Tigers

Lupe Fiasco

Lupe Fiasco
summary

Getting eyes on hip-hop legend, Lupe Fiasco's new album 'Drogas Wave'

SITUATION

Physical marketing for Lupe's seventh album.

Thirty Tigers tasked The Syndicate with creating and executing a full-scale integrated marketing campaign for the upcoming release of Lupe Fiasco’s highly anticipated seventh studio album, 'Drogas Wave'.

SOLUTION

Combining grassroots and OOH for the ultimate splash.

Create and execute a cross-platform marketing campaign that combines grassroots efforts and out-of-home media to maximize awareness for Lupe Fiasco and 'Drogas Wave' across ten markets.

MEDIA
No items found.
highlights
4K+

Materials Distributed

110+

Retail/Lifestyle Locations

70+

Wildpostings Across 6 Markets

50+

Chalk Stencils Installed

WHAT THEY SAID

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results

Major impressions for a major album across the US.

The Syn coordinated a two-fold outdoor advertising campaign which included 70+ locations of Wildpostings across 6 major markets and 50 chalk stencils installed in Chicago surrounding album release date. In addition, we deployed an extensive grassroots campaign distributing 'Drogas Wave' promo materials in retail/lifestyle stores across 4 markets.

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