summary
A captivating influencer campaign designed to break Maven artists across the US
SITUATION
Increase awareness and develop an American fanbase.
Mavin Records was looking to break into the US market and focus attention on priority artists through a robust influencer campaign.
SOLUTION
Run a full scale influencer campaign.
The Syndicate activated Dance, Lifestyle, and Relationship influencers to promote 'Love Don't Cost A Dime" by Afrobeat artist Magixx who's one of Mavin's priority artists.
MEDIA
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highlights
9M+
TikTok Reach
1M+
TikTok Views
WHAT THEY SAID
chat
results
Increasing views and awareness on TikTok.
We supported the new single 'Love Don't Cost A Dime" on TikTok by focusing on American influencers. By tapping into different influencer verticals on TikTok, we were able to open up Magixx's music to a much broader audience.
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