summary
A Summer Festival Tour with The Best (Muppet) Band Ever
SITUATION
Drive music fans to Disney+ to watch The Muppets Mayhem.
Disney Music Group was looking for a partner to extend their positioning of The Electric Mayhem as a legendary band to music fans in the real world.
SOLUTION
Activating street teams at music festivals across the US.
We developed and executed a plan to meet music and pop culture fans at some of the biggest music festivals of the summer, keeping fans cool by distributing promotional hand fans that stayed with people throughout the day.
MEDIA
No items found.
highlights
10K+
Hand Fans Distributed
5
Festivals Covered
WHAT THEY SAID
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results
Guaranteeing all-day visibility for The Muppets Mayhem!
We further cemented The Electric Mayhem in the minds of music and pop culture fans as The Best (Muppet) Band of All Time, leading to the show being one of Disney+'s top shows of Summer 2023.
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