New York Comic Con
truTV at New York Comic Con
5+ Years of Creating a Splash at NYCC for Popular truTV Programs
truTV Needed To Find Their Fanbase
After rebranding as a comedy network, truTV sought a creative and impactful way to engage with an open-minded pop culture audience that would embrace their new slate of programming. Identifying New York Comic Con as the ideal event for partnership, truTV needed to bring their ideas to life.
Leverage The Syn As A Comprehensive NYCC Powerhouse
The Syn handled all aspects of panel production: negotiating with convention owners, developing the run-of-show, pre-production & onsite talent management, greenroom & credential coordination, and content capture. Our street team engaged attendees, and we executed major media buys to solidify truTV's presence at NYCC.
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Panels Curated
Promo Materials Distributed
Attendance At truTV Panels
Years
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truTV Programs Became a Mainstay of NYCC
The Syn positioned truTV programs to be some of the most sought-after onsite content at NYCC year-over-year. Our seamless panel production work alleviated the pain points for truTV while the splash we created via our diverse grassroots and OOH marketing strategies helped to carve out a devoted fanbase for truTV's priority programs.
Check out the pulse of The Syn.
Exploring creativity in motion. Capturing moments that resonate. Sharing a unique journey.
