Connecting Oxygen with Fans who Breathe True Crime
Create a multi-faceted brand experience at CrimeCon 2023
Oxygen wanted to engage, educate, and energize CrimeCon attendees about the network and its upcoming slate of exciting content.
Build a centrally located three-part activation lounge
As the experienced multi-year producers of CrimeCon, we leveraged our valuable insight to create a unique brand activation that would connect with attendees in a variety of ways and leave a lasting impact.
Attendees
More Participation
Fan Photos Taken
chat
Exceeding Armchair Experts' Expectations
All CrimeCon attendees were gifted with a keychain token to redeem for swag at the Oxygen lounge. Once inside, they opened evidence lockers, revealing a variety of fun Oxygen branded premiums, and then posed for photos before finally unwinding in a massage chair while watching 11 minutes of previously unaired Oxygen content.
Check out the pulse of The Syn.
Exploring creativity in motion. Capturing moments that resonate. Sharing a unique journey.
