Announce Panic! At the Disco's first arena tour...via crop circle
Announce first Panic! At the Disco arena tour in a BIG way
With one week lead time and with complete secrecy, Live Nation & CAA in conjunction with Crush Management approached The Syn to help plan and execute the announcement of Panic! at the Disco’s US tour in an innovative and exciting way.
Create a crop circle & release footage in one week
The Syn marketing team pulled together all the pieces to create a custom P!ATD crop circle. By sourcing the land, hiring an expert to help with the layout of the design, and providing on-site support during its creation; the campaign ultimately created something truly unique.
Views on “La Devotee” video
Likes on tour teaser
Views on tour teaser
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Crop circle design loved by band & used in multiple videos
Announcing Panic! at the Disco’s tour through a customized crop circle helped spread the news about the tour to a large audience of fans and music listeners. The tour teaser video gained over 172k views and the crop circle itself was featured in the music video for “La Devotee”.
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Exploring creativity in motion. Capturing moments that resonate. Sharing a unique journey.
