Immersing fans in BANKS’ third album journey, themes, and lyricism
Curating a pop-up exhibit based on III for loyal listeners.
The Syn was tasked to help create a splash around BANKS’ 3rd album, foster intimate fan connection, and highlight with a deep level of understanding the record people had been eagerly anticipating.
Authentically expressing artist storytelling in a new format
By concepting and activating a pop-up art experience based on the music, the space guided fans through the stages of BANKS’ story so far. The three areas touched on album themes like self-acceptance.
Immersive Pop-Up Activation
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Ruminating together as a fanbase in the Room of III
Presented at Space 15Twenty in Hollywood, BANKS’ top supporters were treated to an intimate performance, meet and greet, and deep insights through handwritten lyrics, murals, journal art, photos, neon lyrics, and more. A packed pop-up, fans left feeling the community formed by their favorite artist.
Check out the pulse of The Syn.
Exploring creativity in motion. Capturing moments that resonate. Sharing a unique journey.
