"[We] brought back the Mexican Pizza by the way!"
Taco Bell needed music, entertainment & lifestyle publicity
Taco Bell tasked The Syndicate PR team with presenting their partnerships and initiatives with cultural icons Doja Cat and Dolly Parton to music, entertainment and lifestyle publications.
Craft a unique PR campaign around a cult-favorite menu item
Over the course of a year, our PR team curated and covered multiple major events in the US including The Superbowl, Coachella Music Festival, and Mexican Pizza: The Musical.
Pieces of coverage
Impressions
Gold Clio Award Win
The Biggest News Out of Coachella? Taco Bell Is Bringing Back Mexican Pizza.
chat
Consequence Magazine
Awards & Record sales for the Taco Bell Franchise
We received coverage from publications such as CNN, Vulture, Billboard, Rolling Stone, and many more. Taco Bell reached record sales purely on earned editorial, which directly influenced an explosion of organic social media engagement which included 7.4 billion impressions. The campaign was named as the 'Gold Winner' at the 2024 Clio Awards.
Check out the pulse of The Syn.
Exploring creativity in motion. Capturing moments that resonate. Sharing a unique journey.
