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Helping TBS Cut Through The Noise At New York Comic Con
A Lack of Fan Engagement on TBS Programming
Throughout the 2010s, TBS hosted various panels at New York Comic Con. With NYCC's competitive slate of daily content, the brand struggled to position its panels as must-see events in the minds of attendees.
Inspire and Inform Attendees Through Personalized Engagement
The Syndicate deployed its team of over 30+ highly skilled and extensively trained brand ambassadors to generate buzz for TBS. Dressed in branded gear, our grassroots team engaged in one-on-one conversations and distributed marketing materials directly to attendees.
Materials Distributed
Panel Attendees
Estimated Impressions
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Creating Memorable Impressions That Drove Panel Attendance
The Syndicate's grassroots marketing team turned casual fans into enthusiastic supporters, helping fill both the NYCC Main Stage and Hammerstein Ballroom to capacity. The distributed marketing materials doubled as memorable keepsakes, ensuring that information about the TV shows resonated with attendees long after NYCC ended.
Check out the pulse of The Syn.
Exploring creativity in motion. Capturing moments that resonate. Sharing a unique journey.
