Navigating a successful album campaign amidst a global pandemic
New music and tours in need of media coverage.
The Syndicate was hired by Dangerbird Records to publicize 'Lovers Rock', the eighth album from Montreal stalwarts The Dears. The band was set to perform the album across twelve shows in Europe and the UK in the spring followed by a summer tour of North America.
Finding success while adapting to the pandemic.
COVID-19 and quarantine moved in just as the campaign started so our team adapted to bring the band to their audience early on with video interviews, and spring artist profiles with FLOOD, Apple Music, and more. In the summer, we promoted livestream performances and offered Murray and Natalia for artist POV pieces on surviving the pandemic.
Major Publications
[“Heart Of An Animal”] turns up the tension and paranoia that so often marks the best of their work to a degree fitting our current times, with a sound that’s simultaneously introspective and explosive
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Afropunk Magazine
Eighth time's a charm! 'Lovers Rock' is a hit.
The Dears had one of their most successful releases to date with press coverage across all types of publications from Apple Music, Brooklyn Vegan, Afropunk, WNYC New Sounds, Under The Radar, Magnet and AllMusic, to Fast Company, Relix, The Globe & Mail, Montreal Gazette, CULT Montreal, Indie88 and Exclaim!
Check out the pulse of The Syn.
Exploring creativity in motion. Capturing moments that resonate. Sharing a unique journey.
