summary
Vans and Spotify Collaborate to Create Personalized Playlists Featuring Vans Artists Every Wednesday
SITUATION
Developing a Presence on Spotify
Vans sought to build a strong audience on Spotify to support Vans artists and expand their musical reach.
SOLUTION
Facilitate & Manage the Partnership Between Spotify and Vans
The Syndicate partnered with Vans and Spotify for "Off The Wall Wednesdays." Subscribers received a personalized playlist every Wednesday, curated based on their Spotify listening habits and featuring music from Vans' artist collaborations, including performances at House of Vans, Sidestripe Sessions, Warped Tour, and more.
MEDIA
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highlights
30M+
Media Impressions
266%
Higher Conversion Rate
19.5K+
Playlists Created
WHAT THEY SAID
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results
Increased Spotify Playlist followers on Vans owned channels
We facilitated the launch of 'Off The Wall Wednesdays' between Vans and Spotify, leading to the creation of nearly 20,000 user-generated playlists.
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Exploring creativity in motion. Capturing moments that resonate. Sharing a unique journey.
