summary
Helping a new streaming service launch its comedy vertical
SITUATION
Launch the comedy vertical for the Veeps platform
Veeps was looking to offer its subscribers more than music with a new vertical focused on stand-up comedy.
SOLUTION
Establish promotional standards for the comedy specials
Marketing strategy/implementation of comedy on the platform. Provide a holistic marketing framework to be followed as we liaised with talent/reps to facilitate assets for successful comedy special launches. Also advised on the marketing direction of comedy releases to strengthen VEEPS awareness as a featured destination for comedians and fans.
MEDIA
No items found.
highlights
200%
The comedy catalog
WHAT THEY SAID
chat
results
Increased streaming numbers and social engagement of comedy.
Aided with the rollout of over a fifteen stand-up comedy specials. Communicated effectively with comedy clients and established a marketing framework still implemented today.
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