summary
Helping a new streaming service launch its comedy vertical
MEDIA
No items found.
SITUATION
Launch the comedy vertical for the Veeps platform
Veeps was looking to offer its subscribers more than music with a new vertical focused on stand-up comedy.
SOLUTION
Establish promotional standards for the comedy specials
Marketing strategy/implementation of comedy on the platform. Provide a holistic marketing framework to be followed as we liaised with talent/reps to facilitate assets for successful comedy special launches. Also advised on the marketing direction of comedy releases to strengthen VEEPS awareness as a featured destination for comedians and fans.
highlights
200%
The comedy catalog
WHAT THEY SAID
chat
results
Increased streaming numbers and social engagement of comedy.
Aided with the rollout of over a fifteen stand-up comedy specials. Communicated effectively with comedy clients and established a marketing framework still implemented today.
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