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Introducing the Newest THC-Infused Seltzer to the Market
Raising Awareness for the New THC-Infused Seltzer
Wherehouse Beverage Co. partnered with The Syndicate to raise in-person awareness for their latest beverage brand, WYNK Seltzer. They wanted to create direct interactions in key U.S. markets where the new seltzer was being sold.
Out-Of-Home Campaign Targeting Potential Consumers
The Syndicate organized Wheatpasting and Retail/Lifestyle campaigns across New Jersey, where the drink was initially launched. Custom Wheatpaste posters were strategically placed in high-traffic areas, providing essential information about the new brand to potential consumers.
Impressions
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Boost in Sales with Strategic 4-Week Wheatpasting Campaign
The Syndicate executed WYNK Seltzer's wheatpasting campaign over four weeks, covering 25 different locations. The 24"x36" posters were updated weekly to maintain optimal product visibility. As a result, WYNK Seltzer experienced a surge in new buyers and attracted interest from passersby in the targeted market.
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